Protect useful URLs
Changing page addresses affects links and search visibility. We identify pages that need to stay at their current address or receive a suitable redirect.
Improve / GreatKode Technologies
Website redesign
An established website already has useful assets: content people find, familiar URLs, and integrations your business relies on. A redesign should account for those before changing the way the site looks.
Talk through your existing websiteThe problem to solve
The website no longer reflects the business behind it.
Services may have changed while the menu stayed the same. Pages can accumulate without a clear structure, mobile layouts can become awkward, and old styling can make current information feel neglected. A visual refresh alone may leave those problems intact.
A redesign is an opportunity to make the site easier to understand and maintain. It also needs a migration plan so valuable pages, inquiries, and existing connections are not lost during the change.
What we deliver
A scope you can
review and agree.
The final deliverables depend on your requirements. A typical scope includes:
- An audit of the existing pages, navigation, and functionality
- A decision on content and URLs to keep, revise, or retire
- Updated responsive designs and agreed implementation
- Checks for forms, links, redirects, and retained integrations
Audit before changing
We review the current website and identify which problems matter most. Access to analytics and search data can help distinguish unpopular pages from useful ones.
Agree the new structure
We map the pages and customer journeys, then design the key layouts. Existing brand assets and content are retained where they remain useful.
Prepare the transition
We review the new site against the agreed scope, including URL changes and integration behavior. Launch checks are planned around your hosting environment.
Preserve working connections
Forms, booking tools, analytics, and other integrations need to be inventoried. Anything affected by the redesign requires an explicit review.
When this is a good fit
An existing company website with unclear navigation, dated presentation, mobile usability problems, or a growing gap between its content and the business.
Before you get started
Questions about
website redesign.
Can you keep our current domain and hosting?
Often, yes. We first review the hosting platform, access, and technical requirements. Any necessary changes should be identified before implementation.
Will a redesign affect our search rankings?
It can. Preserving useful content and URLs, planning redirects, and reviewing metadata reduce avoidable disruption. No redesign can guarantee a particular search position.
Can we keep the existing contact form?
Yes, if it remains suitable. We review its configuration and test the connection as part of the retained functionality rather than replacing it for appearance alone.
Start with a conversation
Talk through your existing website.
Share the situation, the people involved, and any existing tools or constraints. We will review your inquiry and discuss a possible scope before work begins.